Online poker group Bwin.party has launch its new website, partypoker.com, marking a ‘significant first step’ in the merging of social media and real money gaming.
The first phase of the site has been released on Mac and PC, with a mobile version also available for the first time.
The service includes tailor-made games, ‘missions’ that come with targets to aim for, collectable ‘Achievements’, and a friends and profile page.
In a statment, the group said: ‘The refreshed next generation online poker product integrates great new features into real money gaming including a 1-Click Lobby and social features such as Missions and Achievements, Friends and much more. The new poker table also now sports a smooth racetrack shape and a cleaner table.’