App technology for IFAs?
Posted on:
13
Dec
2011
by James Farmer
SURVEY TECHNOLOGY TAKES THE BURDEN OUT OF CUSTOMER FEEDBACK FOR IFAs AS PART OF TREATING CUSTOMERS FAIRLY
Martin Byrne, financial planner (non-investment) at Business Protect believes that the launch of SurveyMe, the first ever smartphone application for customer surveys, will provide IFA’s with a tool to greatly improve data capture when complying with the FSA’s regulations around Treating Customers Fairly (TCF).
The application, which can be downloaded free on to an iPhone or Android smartphone enables financial services clients to give valuable real-time feedback to their IFA network based upon the advice they’ve been given.
“Every time we deal with a new client, it’s important for us to obtain feedback regarding the service they’ve received from us. This would ordinarily be done by hand on a sheet of paper, and then require analysis for compliance with the FSA’s regulations,” explains Martin Byrne.
“With SurveyMe, each client can download the survey straight to a smartphone and fill in the questionnaire online in seconds. The results are collated and analysed within the software, providing ease of use to the IFA – and ultimately compliance with the FSA’s TCF regulations.
“There’s been a massive drive by the FSA to move from a prescriptive to an outcome based culture when dealing with financial services products and their sale to clients.
“Customer surveys have become an everyday task for most IFAs who require relevant feedback on the advice they have given for every piece of business they have undertaken. The software provides a much improved method for both client and IFA in achieving customer satisfaction as well as compliance.
“SurveyMe could put an end to the paperwork for good.”
